ICC Marketing Services are a full service data solution company that brings together innovative thinking with the latest technology to develop customer acquisition and retention strategies tailored to the needs of each individual client.

Formerly consisting of Prospect Swetenhams and Market Monitor prior to our merger into ICC, we have been a market leader in the field of data for many years. Whether you are looking to build a comprehensive data strategy, or just wanting individual campaign elements such as sourcing data or managing and enhancing data, then we can help.

Marketers are under ever increasing pressure to get more from the marketing budget. Traditionally CRM related programmes have often been managed separately from new customer acquisition campaigns, but this is increasingly no longer the case. The techniques employed to recognise growth potential from within the existing customer base are the same as those used to identify likely buying targets from within a cold prospect target population. Integrated campaigns – which incorporate both digital and other media channels - are now being employed where identifying new prospects from within customer companies are managed alongside cold acquisition campaigns.

Simply using data differently does not overcome problems
We set out, from scratch, to solve these issues through a combination of database design architecture, innovative technology and human intervention. Only a completely different holistic approach could overcome these issues, whatever all the data companies claim. We have gone further than anticipated in tracing inter-company relationships and employing techniques that uncover pockets of prospects within our core database. And you’ll find that the benefits to you, the client, are immense.

Download one of our fact sheets:

	ICC Marketing Services is a member of the Direct Marketing Association