Unless data is properly screened and cleaned, you risk sending your costly mail packs to people who have moved home, died, changed job function or have left the company. Or you may even send duplicate mail packs to the very same person. The result, of course, isn’t just a waste of your valuable time and money; it has a negative impact on your brand, your company... and the environment itself.

Known issues with B2B and B2C data

• 86% of poorly targeted business data is thrown away
• Over 35% of named business information is incorrect within a year
• Consumer data decays at a steady rate of 12% each year (source: DMA)
• 56% of people state that they are annoyed when they receive mail for previous occupants (source: DMA)
• For every piece of mail returned, 20 are thrown away
• 67% of B2B mail contains one or more errors (DMIS research)
• 42% of CRM failures are due to poor data quality (Director Magazine)

Offering a comprehensive range of services
Our data processing services have expanded in recent years to include every aspect of data management including

• Data cleaning & enhancement
• Merge purge
• Mortality suppressions
• Goneaway identification and name at address tracking
• Preference service screening
• Database build
• Customer profiling and modeling
• Data append
• Campaign management and analysis

By ensuring that your data is clean, up-to-date, industry compliant and ‘fit for purpose’, we can radically reduce your campaign costs and drive your ROI up.

And by offering all of these services under one roof we can significantly reduce the time taken to plan and execute a campaign.

Download our Data Management Services fact sheet: